Who is the target audience ?

Aaron is complaining that Nintendo has renamed their forthcoming Revolution to Wii (pronouced “we”). All my game playing buddies are bewailing the same thing.

I asked my son and all his 5th grade buddies and they said :

  • “weeeee!”
  • “Coool!”
  • “Cowabunga”
  • “Can we get one the first day it comes out ?”

Guess which market Nintendo is selling to ?

I keep telling Dylan that as soon as he gets to middle school, he’ll start growing hair under his arms, liking girls and wanting an XBox 360.

Published by

Ragged Clown

Based in San Jose, California

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