Safeway’s vs Whole Foods
Of course, everyone knows by know that they should be reading David Brooks every Tuesday and Friday (and watching him on The News Hour on Fridays) but, just in case there someone who did not get the message….
…his column today is pretty good.
the essential competition in many consumer sectors is between commodity providers and experience providers, the companies that just deliver product and the companies that deliver a sensation, too. Thereâ€™s Safeway, and then there is Whole Foods. Thereâ€™s the PC, and then thereâ€™s the Mac. There are Holiday Inns, and there are W Hotels. Thereâ€™s Walgreens, and thereâ€™s The Body Shop.
Guess who is Safeway’s and who is Whole Foods!
If you want to build a ship, don’t drum up people together to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.
— Antoine de Saint-Exupery
I feel the longing…
Trivia: If you Google that quote, guess which campaign will show up near the top! Pssst. It’s not Hillary’s.